24 August 2026The№ 001
Merchant
In this issue
№ 001
24 August 2026 · 3 stories
- 1Josh Fletcher · the lead storyMeta / Meta Ads for DTC brands: inside the multi-stage architecture powering ad ranking and sequencing.In August, Meta's engineers published the blueprint for how every ad on its platforms is ranked. Almost nobody in the industry read it.
- 2Mick DickenCreative / Small print, big label.Article 50 asks advertisers a question studios and agencies have spent years avoiding: which parts of this are real?
- 3Jack PaullMeta / The 5 counter-intuitive quirks of Meta Ads - and what to do about them.In performance marketing, the honest answer to almost everything is "it depends". Five counter-intuitive quirks of Meta's machine that punish instinct, reward patience, and quietly decide the P&L.
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