The Lifeblood Index

1Gymshark86.3
2Fussy82.9
3Medik881.9
4Huel81.5
5Monica Vinader78.3
6Nutrition Geeks78.0
7Loop Earplugs77.9
8Tala77.0
9Voy75.5
10TRIP Drinks74.7
11Wild74.6
12Abbott Lyon73.5
13Bloom & Wild72.0
14HexClad69.9
15Skin & ME68.8
16Wild Dose68.8
17Pooch & Mutt67.4
18Ancient & Brave66.5
19Purdy & Figg66.2
20Noted Aromas65.8
21Gousto65.5
22Trinny London64.5
23YuMove64.3
24Smol64.0
25Oddbox63.4
26Wonderbly63.4
27SURI63.1
28Neom62.9
29Frive61.6
30Horace61.5
31Percival61.4
32Soho Home60.3
33PureSport59.9
34Who Gives A Crap59.7
35Grind Coffee59.3
36Humantra59.3
37Years59.0
38Dash Water58.5
39Numan57.8
40Piglet in Bed57.2
41BeautyPie54.9
42IM854.8
43Bella & Duke54.1
44Cadence52.6
45Absolute Collagen52.1
46Hair Syrup52.0
47Spacegoods51.1
48MORI49.9
49Lick Paint49.7
50Mindful Chef49.6
51Nobody's Child49.1
52Candy Kittens48.5
53Tallow & Ash48.2
54Form Nutrition47.4
55Tonic Health47.1
56Wax London47.1
57Bird & Blend46.0
58Craft Gin Club46.0
59Ovrload45.2
60Tropic Skincare45.2
61Freddie's Flowers44.9
62Kat Kin44.1
63Bound43.5
64PerfectTed42.8
65Juicy Couture42.6
66Qomfort42.3
67Celtic & Co41.2
68Surreal40.6
69Heights39.9
70Pip & Nut39.3
71Bower Collective38.3
72Eleat38.1
73Bob37.6
74Frugi37.5
75Hunter Boots37.5
76Damson Madder37.3
77Alyve36.4
78Elle Sera36.2
79Stories & Ink35.9
80Forthglade35.2
81Make Waves34.5
82Naked Wines34.3
83Vieve33.9
84Field Doctor32.3
85Nkuku32.3
86LuckySaint31.7
87Nuovva31.6
88Dirtea31.4
89AKT30.9
90Scandibørn30.9
91Mother Root29.9
92Cowshed29.8
93Oliver Sweeney28.7
94St Eval28.0
95Marleybones27.3
96Union Roasted26.7
97Fera26.3
98Fifth Ray23.9
99Y1 Sport23.4
100Raging Bull22.8
101Artah22.7
102Homethings22.4
103All Plants22.3
104Hiut Denim21.8
105Naturalmat21.7
106Tom Raffield19.7
107Fourth Element19.4
108Nothing Fishy19.4
109Drink Oshun19.3
110SULT18.3
111Wild Science Lab17.2
112Myo Master14.0
113Trakke11.3
114Wildsmith Skin7.3
115Vetwell Scientific6.3
1Gymshark86.3
2Fussy82.9
3Medik881.9
4Huel81.5
5Monica Vinader78.3
6Nutrition Geeks78.0
7Loop Earplugs77.9
8Tala77.0
9Voy75.5
10TRIP Drinks74.7
11Wild74.6
12Abbott Lyon73.5
13Bloom & Wild72.0
14HexClad69.9
15Skin & ME68.8
16Wild Dose68.8
17Pooch & Mutt67.4
18Ancient & Brave66.5
19Purdy & Figg66.2
20Noted Aromas65.8
21Gousto65.5
22Trinny London64.5
23YuMove64.3
24Smol64.0
25Oddbox63.4
26Wonderbly63.4
27SURI63.1
28Neom62.9
29Frive61.6
30Horace61.5
31Percival61.4
32Soho Home60.3
33PureSport59.9
34Who Gives A Crap59.7
35Grind Coffee59.3
36Humantra59.3
37Years59.0
38Dash Water58.5
39Numan57.8
40Piglet in Bed57.2
41BeautyPie54.9
42IM854.8
43Bella & Duke54.1
44Cadence52.6
45Absolute Collagen52.1
46Hair Syrup52.0
47Spacegoods51.1
48MORI49.9
49Lick Paint49.7
50Mindful Chef49.6
51Nobody's Child49.1
52Candy Kittens48.5
53Tallow & Ash48.2
54Form Nutrition47.4
55Tonic Health47.1
56Wax London47.1
57Bird & Blend46.0
58Craft Gin Club46.0
59Ovrload45.2
60Tropic Skincare45.2
61Freddie's Flowers44.9
62Kat Kin44.1
63Bound43.5
64PerfectTed42.8
65Juicy Couture42.6
66Qomfort42.3
67Celtic & Co41.2
68Surreal40.6
69Heights39.9
70Pip & Nut39.3
71Bower Collective38.3
72Eleat38.1
73Bob37.6
74Frugi37.5
75Hunter Boots37.5
76Damson Madder37.3
77Alyve36.4
78Elle Sera36.2
79Stories & Ink35.9
80Forthglade35.2
81Make Waves34.5
82Naked Wines34.3
83Vieve33.9
84Field Doctor32.3
85Nkuku32.3
86LuckySaint31.7
87Nuovva31.6
88Dirtea31.4
89AKT30.9
90Scandibørn30.9
91Mother Root29.9
92Cowshed29.8
93Oliver Sweeney28.7
94St Eval28.0
95Marleybones27.3
96Union Roasted26.7
97Fera26.3
98Fifth Ray23.9
99Y1 Sport23.4
100Raging Bull22.8
101Artah22.7
102Homethings22.4
103All Plants22.3
104Hiut Denim21.8
105Naturalmat21.7
106Tom Raffield19.7
107Fourth Element19.4
108Nothing Fishy19.4
109Drink Oshun19.3
110SULT18.3
111Wild Science Lab17.2
112Myo Master14.0
113Trakke11.3
114Wildsmith Skin7.3
115Vetwell Scientific6.3
1Gymshark86.3
2Fussy82.9
3Medik881.9
4Huel81.5
5Monica Vinader78.3
6Nutrition Geeks78.0
7Loop Earplugs77.9
8Tala77.0
9Voy75.5
10TRIP Drinks74.7
11Wild74.6
12Abbott Lyon73.5
13Bloom & Wild72.0
14HexClad69.9
15Skin & ME68.8
16Wild Dose68.8
17Pooch & Mutt67.4
18Ancient & Brave66.5
19Purdy & Figg66.2
20Noted Aromas65.8
21Gousto65.5
22Trinny London64.5
23YuMove64.3
24Smol64.0
25Oddbox63.4
26Wonderbly63.4
27SURI63.1
28Neom62.9
29Frive61.6
30Horace61.5
31Percival61.4
32Soho Home60.3
33PureSport59.9
34Who Gives A Crap59.7
35Grind Coffee59.3
36Humantra59.3
37Years59.0
38Dash Water58.5
39Numan57.8
40Piglet in Bed57.2
41BeautyPie54.9
42IM854.8
43Bella & Duke54.1
44Cadence52.6
45Absolute Collagen52.1
46Hair Syrup52.0
47Spacegoods51.1
48MORI49.9
49Lick Paint49.7
50Mindful Chef49.6
51Nobody's Child49.1
52Candy Kittens48.5
53Tallow & Ash48.2
54Form Nutrition47.4
55Tonic Health47.1
56Wax London47.1
57Bird & Blend46.0
58Craft Gin Club46.0
59Ovrload45.2
60Tropic Skincare45.2
61Freddie's Flowers44.9
62Kat Kin44.1
63Bound43.5
64PerfectTed42.8
65Juicy Couture42.6
66Qomfort42.3
67Celtic & Co41.2
68Surreal40.6
69Heights39.9
70Pip & Nut39.3
71Bower Collective38.3
72Eleat38.1
73Bob37.6
74Frugi37.5
75Hunter Boots37.5
76Damson Madder37.3
77Alyve36.4
78Elle Sera36.2
79Stories & Ink35.9
80Forthglade35.2
81Make Waves34.5
82Naked Wines34.3
83Vieve33.9
84Field Doctor32.3
85Nkuku32.3
86LuckySaint31.7
87Nuovva31.6
88Dirtea31.4
89AKT30.9
90Scandibørn30.9
91Mother Root29.9
92Cowshed29.8
93Oliver Sweeney28.7
94St Eval28.0
95Marleybones27.3
96Union Roasted26.7
97Fera26.3
98Fifth Ray23.9
99Y1 Sport23.4
100Raging Bull22.8
101Artah22.7
102Homethings22.4
103All Plants22.3
104Hiut Denim21.8
105Naturalmat21.7
106Tom Raffield19.7
107Fourth Element19.4
108Nothing Fishy19.4
109Drink Oshun19.3
110SULT18.3
111Wild Science Lab17.2
112Myo Master14.0
113Trakke11.3
114Wildsmith Skin7.3
115Vetwell Scientific6.3
1Gymshark86.3
2Fussy82.9
3Medik881.9
4Huel81.5
5Monica Vinader78.3
6Nutrition Geeks78.0
7Loop Earplugs77.9
8Tala77.0
9Voy75.5
10TRIP Drinks74.7
11Wild74.6
12Abbott Lyon73.5
13Bloom & Wild72.0
14HexClad69.9
15Skin & ME68.8
16Wild Dose68.8
17Pooch & Mutt67.4
18Ancient & Brave66.5
19Purdy & Figg66.2
20Noted Aromas65.8
21Gousto65.5
22Trinny London64.5
23YuMove64.3
24Smol64.0
25Oddbox63.4
26Wonderbly63.4
27SURI63.1
28Neom62.9
29Frive61.6
30Horace61.5
31Percival61.4
32Soho Home60.3
33PureSport59.9
34Who Gives A Crap59.7
35Grind Coffee59.3
36Humantra59.3
37Years59.0
38Dash Water58.5
39Numan57.8
40Piglet in Bed57.2
41BeautyPie54.9
42IM854.8
43Bella & Duke54.1
44Cadence52.6
45Absolute Collagen52.1
46Hair Syrup52.0
47Spacegoods51.1
48MORI49.9
49Lick Paint49.7
50Mindful Chef49.6
51Nobody's Child49.1
52Candy Kittens48.5
53Tallow & Ash48.2
54Form Nutrition47.4
55Tonic Health47.1
56Wax London47.1
57Bird & Blend46.0
58Craft Gin Club46.0
59Ovrload45.2
60Tropic Skincare45.2
61Freddie's Flowers44.9
62Kat Kin44.1
63Bound43.5
64PerfectTed42.8
65Juicy Couture42.6
66Qomfort42.3
67Celtic & Co41.2
68Surreal40.6
69Heights39.9
70Pip & Nut39.3
71Bower Collective38.3
72Eleat38.1
73Bob37.6
74Frugi37.5
75Hunter Boots37.5
76Damson Madder37.3
77Alyve36.4
78Elle Sera36.2
79Stories & Ink35.9
80Forthglade35.2
81Make Waves34.5
82Naked Wines34.3
83Vieve33.9
84Field Doctor32.3
85Nkuku32.3
86LuckySaint31.7
87Nuovva31.6
88Dirtea31.4
89AKT30.9
90Scandibørn30.9
91Mother Root29.9
92Cowshed29.8
93Oliver Sweeney28.7
94St Eval28.0
95Marleybones27.3
96Union Roasted26.7
97Fera26.3
98Fifth Ray23.9
99Y1 Sport23.4
100Raging Bull22.8
101Artah22.7
102Homethings22.4
103All Plants22.3
104Hiut Denim21.8
105Naturalmat21.7
106Tom Raffield19.7
107Fourth Element19.4
108Nothing Fishy19.4
109Drink Oshun19.3
110SULT18.3
111Wild Science Lab17.2
112Myo Master14.0
113Trakke11.3
114Wildsmith Skin7.3
115Vetwell Scientific6.3

LB·115 Composite · 115 brands · seven signals

The market opens

46.52
● Vol. 001 · opening reading

Every score, low → high · the white bin is the market

★ №1 Gymshark
market average46.52
6every one of the 115 scored brands, low → high87

The field today

All 115 brands, scored today across seven signals. Week-on-week movement begins with next week’s compile.

Tops the board

Gymshark

86.3№1

The median

Craft Gin Club

46.0№58

Trails the field

Vetwell Scientific

6.3№115

Leading the pack

Scandibørn

Fastest site

97% good

Gymshark

Biggest following

6.6M followers

IM8

Most ads live

3,318 live ads

Overview

The Lifeblood Index measures the discoverability of DTC brands. Seven signals — Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand and Site Performance — are captured weekly as 1,300+ indicative data points from public API sources, each weighted, blended and normalised into a score out of 100, then aggregated into a final composite score. All constituents are assessed on identical inputs, with no data supplied by the brands themselves. The Index score is illustrative only and not in any way reflective of commercial performance.

“The opening reading. 115 British brands scored across seven signals, compiled from the public record. Gymshark tops the board at 86.3. The market prints at 46.52 — and from next week, it starts to move.” — The Compilers, at

The rankings.

115 of 115
Tap any brand to see why it ranks where it does
Brand
116Your brand here.—Apply

How the score works.

1

Seven signals, measured weekly

Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand and Site Performance — compiled from the public record. No brand submits its own numbers.

2

Weighted into one score

Each of the seven signal scores is the result of multiple blended data points pulled from public APIs, weighted and pressed into a single score out of 100.

Overall = .35·META + .15·AIV + .13·ORG + .10·TRU + .12·COM + .10·DMD + .05·SPD

3

The market re-prices

Every week the 115 brands re-rank in public. Winners climb. Sleepers slide. Nobody hides.

What counts.

Method v0.1 · captured 18 July 2026

Who's eligible

  • UK-registered, selling direct to consumers online.
  • Trading for at least twelve months under the current brand.
  • Site performance is measurable — real-visitor field data where traffic allows, lab audits otherwise.
  • Publicly measurable on all seven signals, with no data supplied by the brand.

What gets you removed

  • Ceases trading, is acquired, or moves away from direct-to-consumer.
  • Falls below the coverage threshold on more than two signals.
  • Asks to be removed — we will always honour it, and say that we have.

Where we stand

  • No brand pays to be listed, and no brand can pay to move.
  • Scores are compiled from the public record only; nothing is self-reported.
  • Lifeblood clients are marked in the table and scored identically.

No Lifeblood client appears in this edition. If one ever does, it will carry a Client tag in the table above. Spotted something wrong? Corrections go to growth@wearelifeblood.com and we publish them.

Free listing audit

See how your brand tradesbefore your competitors do.

We’ll price you against all 115 constituents across six growth signals — free, no obligation, occasionally humbling.

growth@wearelifeblood.com · replies within one working week

The constituents.

Tap a mark to open its listing
The index is compiled weekly by Lifeblood, an ecommerce growth agency.
© 2026 Lifeblood · wearelifeblood.comBuilt in Cornwall — a long way from adlandCorrections: growth@wearelifeblood.com

Live on 7 of seven signals (Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand, Site Performance), compiled from the public record. The rest are illustrative while the pipeline is completed. Creative Volume is compiled from the Meta Ad Library; live-ad links open Meta’s public records.