The Lifeblood Index
1Gymshark85.6▼ −0.7
2Fussy83.4▲ +1.1
3Medik881.7▲ +0.4
4Nutrition Geeks79.6▲ +2.2
5Tala79.3▲ +2.0
6Huel79.3▼ −2.0
7Bloom & Wild78.9▲ +5.7
8Loop Earplugs77.7▼ −0.3
9Voy75.4▲ +1.8
10Abbott Lyon74.1▼ −0.1
11TRIP Drinks71.8▼ −1.7
12HexClad71.4▲ +2.0
13Gousto70.0▲ +3.3
14Noted Aromas69.8▲ +3.6
15Skin & ME69.6▲ +1.3
16Ancient & Brave69.2▲ +2.0
17Smol69.0▲ +4.9
18Trinny London68.9▲ +0.8
19SURI68.4▲ +3.3
20Wonderbly67.9▲ +2.0
21Monica Vinader67.4▼ −11.9
22Purdy & Figg66.8▲ +1.8
23Pooch & Mutt66.6▼ −1.0
24Wild Dose66.1▼ −2.0
25Who Gives A Crap66.0▲ +4.1
26Wild65.7▼ −9.1
27Humantra62.7▲ +2.3
28YuMove62.4▲ +1.1
29Numan62.0▲ +5.7
30Frive61.5▼ −0.5
31Oddbox61.0▼ −3.1
32PureSport60.0▲ +0.6
33Horace59.4▼ −0.9
34IM858.5▲ +1.8
35Piglet in Bed57.3▲ +0.9
36Dash Water56.3▼ −0.7
37Mindful Chef55.5▲ +3.1
38BeautyPie55.0▼ −0.5
39Heights54.4▲ +15.0
40Absolute Collagen54.2▲ +3.0
41Lick Paint53.9▲ +4.5
42Percival53.6▼ −8.8
43Form Nutrition53.4▲ +5.5
44Grind Coffee52.9▼ −5.7
45Neom52.9▼ −9.9
46Soho Home52.2▼ −13.0
47Hair Syrup51.6▲ +2.9
48Cadence51.3▼ −1.7
49Nobody's Child51.0▲ +1.3
50Tonic Health50.9▲ +3.9
51Spacegoods50.3▲ +1.1
52MORI49.6▼ −3.1
53Mother Root49.0▲ +18.5
54Candy Kittens48.9▲ +1.4
55Juicy Couture47.9▲ +5.1
56Craft Gin Club47.2▲ +2.6
57Nuovva47.2▲ +19.1
58Freddie's Flowers46.9▲ +1.8
59Qomfort45.3▲ +1.2
60Bella & Duke45.2▼ −7.7
61Pip & Nut44.8▲ +4.6
62Surreal44.8▲ +3.6
63Tropic Skincare44.5▼ −0.8
64Bird & Blend44.4▼ −0.5
65Celtic & Co44.2▲ +1.1
66Bob43.9▲ +7.2
67Bound43.5▼ −0.4
68Kat Kin42.7▼ −0.9
69Damson Madder41.4▲ +3.6
70Years41.4▼ −14.0
71Wax London41.3▼ −6.8
72PerfectTed40.0▼ −0.2
73Marleybones40.0▲ +12.7
74Hunter Boots39.4▲ +0.9
75Eleat38.1▲ +2.1
76LuckySaint37.1▲ +6.3
77Bower Collective37.0▼ −1.5
78Stories & Ink36.2▲ +1.3
79Scandibørn36.0▲ +1.7
80Elle Sera36.0▼ −1.0
81Nkuku35.4▼ −0.3
82Make Waves35.4▲ +0.7
83Vieve35.0▲ +1.7
84Frugi34.1▼ −5.1
85Alyve34.0▼ −0.4
86Tallow & Ash33.3▼ −15.1
87Forthglade33.3▼ −1.6
88Field Doctor33.1▲ +1.2
89Cowshed31.1▲ +0.2
90AKT31.0▲ +0.7
91Oliver Sweeney30.2▲ +1.0
92Dirtea29.7▼ −0.8
93Fera29.2▲ +1.7
94Ovrload28.5▼ −14.8
95Naked Wines28.5▼ −6.1
96St Eval28.3▼ −0.5
97Artah28.3▲ +4.4
98Union Roasted27.6▲ +1.3
99Fifth Ray26.9▲ +3.1
100Raging Bull24.1▲ +1.4
101Drink Oshun23.8▲ +4.4
102Naturalmat23.3▲ +0.7
103Tom Raffield22.9▲ +2.0
104All Plants22.6▲ +0.3
105Nothing Fishy22.4▲ +3.4
106Hiut Denim22.2▲ +2.3
107Fourth Element21.0▲ +0.9
108Y1 Sport19.9▲ +1.2
109Homethings19.6▼ −2.1
110SULT16.1▼ −0.1
111Stimz15.90.0
112Wild Science Lab15.1▼ −0.7
113Myo Master12.8▼ −0.8
114Trakke11.7▲ +0.2
115Vetwell Scientific7.6▲ +1.2
116Wildsmith Skin7.6▲ +0.3
1Gymshark85.6▼ −0.7
2Fussy83.4▲ +1.1
3Medik881.7▲ +0.4
4Nutrition Geeks79.6▲ +2.2
5Tala79.3▲ +2.0
6Huel79.3▼ −2.0
7Bloom & Wild78.9▲ +5.7
8Loop Earplugs77.7▼ −0.3
9Voy75.4▲ +1.8
10Abbott Lyon74.1▼ −0.1
11TRIP Drinks71.8▼ −1.7
12HexClad71.4▲ +2.0
13Gousto70.0▲ +3.3
14Noted Aromas69.8▲ +3.6
15Skin & ME69.6▲ +1.3
16Ancient & Brave69.2▲ +2.0
17Smol69.0▲ +4.9
18Trinny London68.9▲ +0.8
19SURI68.4▲ +3.3
20Wonderbly67.9▲ +2.0
21Monica Vinader67.4▼ −11.9
22Purdy & Figg66.8▲ +1.8
23Pooch & Mutt66.6▼ −1.0
24Wild Dose66.1▼ −2.0
25Who Gives A Crap66.0▲ +4.1
26Wild65.7▼ −9.1
27Humantra62.7▲ +2.3
28YuMove62.4▲ +1.1
29Numan62.0▲ +5.7
30Frive61.5▼ −0.5
31Oddbox61.0▼ −3.1
32PureSport60.0▲ +0.6
33Horace59.4▼ −0.9
34IM858.5▲ +1.8
35Piglet in Bed57.3▲ +0.9
36Dash Water56.3▼ −0.7
37Mindful Chef55.5▲ +3.1
38BeautyPie55.0▼ −0.5
39Heights54.4▲ +15.0
40Absolute Collagen54.2▲ +3.0
41Lick Paint53.9▲ +4.5
42Percival53.6▼ −8.8
43Form Nutrition53.4▲ +5.5
44Grind Coffee52.9▼ −5.7
45Neom52.9▼ −9.9
46Soho Home52.2▼ −13.0
47Hair Syrup51.6▲ +2.9
48Cadence51.3▼ −1.7
49Nobody's Child51.0▲ +1.3
50Tonic Health50.9▲ +3.9
51Spacegoods50.3▲ +1.1
52MORI49.6▼ −3.1
53Mother Root49.0▲ +18.5
54Candy Kittens48.9▲ +1.4
55Juicy Couture47.9▲ +5.1
56Craft Gin Club47.2▲ +2.6
57Nuovva47.2▲ +19.1
58Freddie's Flowers46.9▲ +1.8
59Qomfort45.3▲ +1.2
60Bella & Duke45.2▼ −7.7
61Pip & Nut44.8▲ +4.6
62Surreal44.8▲ +3.6
63Tropic Skincare44.5▼ −0.8
64Bird & Blend44.4▼ −0.5
65Celtic & Co44.2▲ +1.1
66Bob43.9▲ +7.2
67Bound43.5▼ −0.4
68Kat Kin42.7▼ −0.9
69Damson Madder41.4▲ +3.6
70Years41.4▼ −14.0
71Wax London41.3▼ −6.8
72PerfectTed40.0▼ −0.2
73Marleybones40.0▲ +12.7
74Hunter Boots39.4▲ +0.9
75Eleat38.1▲ +2.1
76LuckySaint37.1▲ +6.3
77Bower Collective37.0▼ −1.5
78Stories & Ink36.2▲ +1.3
79Scandibørn36.0▲ +1.7
80Elle Sera36.0▼ −1.0
81Nkuku35.4▼ −0.3
82Make Waves35.4▲ +0.7
83Vieve35.0▲ +1.7
84Frugi34.1▼ −5.1
85Alyve34.0▼ −0.4
86Tallow & Ash33.3▼ −15.1
87Forthglade33.3▼ −1.6
88Field Doctor33.1▲ +1.2
89Cowshed31.1▲ +0.2
90AKT31.0▲ +0.7
91Oliver Sweeney30.2▲ +1.0
92Dirtea29.7▼ −0.8
93Fera29.2▲ +1.7
94Ovrload28.5▼ −14.8
95Naked Wines28.5▼ −6.1
96St Eval28.3▼ −0.5
97Artah28.3▲ +4.4
98Union Roasted27.6▲ +1.3
99Fifth Ray26.9▲ +3.1
100Raging Bull24.1▲ +1.4
101Drink Oshun23.8▲ +4.4
102Naturalmat23.3▲ +0.7
103Tom Raffield22.9▲ +2.0
104All Plants22.6▲ +0.3
105Nothing Fishy22.4▲ +3.4
106Hiut Denim22.2▲ +2.3
107Fourth Element21.0▲ +0.9
108Y1 Sport19.9▲ +1.2
109Homethings19.6▼ −2.1
110SULT16.1▼ −0.1
111Stimz15.90.0
112Wild Science Lab15.1▼ −0.7
113Myo Master12.8▼ −0.8
114Trakke11.7▲ +0.2
115Vetwell Scientific7.6▲ +1.2
116Wildsmith Skin7.6▲ +0.3
1Gymshark85.6▼ −0.7
2Fussy83.4▲ +1.1
3Medik881.7▲ +0.4
4Nutrition Geeks79.6▲ +2.2
5Tala79.3▲ +2.0
6Huel79.3▼ −2.0
7Bloom & Wild78.9▲ +5.7
8Loop Earplugs77.7▼ −0.3
9Voy75.4▲ +1.8
10Abbott Lyon74.1▼ −0.1
11TRIP Drinks71.8▼ −1.7
12HexClad71.4▲ +2.0
13Gousto70.0▲ +3.3
14Noted Aromas69.8▲ +3.6
15Skin & ME69.6▲ +1.3
16Ancient & Brave69.2▲ +2.0
17Smol69.0▲ +4.9
18Trinny London68.9▲ +0.8
19SURI68.4▲ +3.3
20Wonderbly67.9▲ +2.0
21Monica Vinader67.4▼ −11.9
22Purdy & Figg66.8▲ +1.8
23Pooch & Mutt66.6▼ −1.0
24Wild Dose66.1▼ −2.0
25Who Gives A Crap66.0▲ +4.1
26Wild65.7▼ −9.1
27Humantra62.7▲ +2.3
28YuMove62.4▲ +1.1
29Numan62.0▲ +5.7
30Frive61.5▼ −0.5
31Oddbox61.0▼ −3.1
32PureSport60.0▲ +0.6
33Horace59.4▼ −0.9
34IM858.5▲ +1.8
35Piglet in Bed57.3▲ +0.9
36Dash Water56.3▼ −0.7
37Mindful Chef55.5▲ +3.1
38BeautyPie55.0▼ −0.5
39Heights54.4▲ +15.0
40Absolute Collagen54.2▲ +3.0
41Lick Paint53.9▲ +4.5
42Percival53.6▼ −8.8
43Form Nutrition53.4▲ +5.5
44Grind Coffee52.9▼ −5.7
45Neom52.9▼ −9.9
46Soho Home52.2▼ −13.0
47Hair Syrup51.6▲ +2.9
48Cadence51.3▼ −1.7
49Nobody's Child51.0▲ +1.3
50Tonic Health50.9▲ +3.9
51Spacegoods50.3▲ +1.1
52MORI49.6▼ −3.1
53Mother Root49.0▲ +18.5
54Candy Kittens48.9▲ +1.4
55Juicy Couture47.9▲ +5.1
56Craft Gin Club47.2▲ +2.6
57Nuovva47.2▲ +19.1
58Freddie's Flowers46.9▲ +1.8
59Qomfort45.3▲ +1.2
60Bella & Duke45.2▼ −7.7
61Pip & Nut44.8▲ +4.6
62Surreal44.8▲ +3.6
63Tropic Skincare44.5▼ −0.8
64Bird & Blend44.4▼ −0.5
65Celtic & Co44.2▲ +1.1
66Bob43.9▲ +7.2
67Bound43.5▼ −0.4
68Kat Kin42.7▼ −0.9
69Damson Madder41.4▲ +3.6
70Years41.4▼ −14.0
71Wax London41.3▼ −6.8
72PerfectTed40.0▼ −0.2
73Marleybones40.0▲ +12.7
74Hunter Boots39.4▲ +0.9
75Eleat38.1▲ +2.1
76LuckySaint37.1▲ +6.3
77Bower Collective37.0▼ −1.5
78Stories & Ink36.2▲ +1.3
79Scandibørn36.0▲ +1.7
80Elle Sera36.0▼ −1.0
81Nkuku35.4▼ −0.3
82Make Waves35.4▲ +0.7
83Vieve35.0▲ +1.7
84Frugi34.1▼ −5.1
85Alyve34.0▼ −0.4
86Tallow & Ash33.3▼ −15.1
87Forthglade33.3▼ −1.6
88Field Doctor33.1▲ +1.2
89Cowshed31.1▲ +0.2
90AKT31.0▲ +0.7
91Oliver Sweeney30.2▲ +1.0
92Dirtea29.7▼ −0.8
93Fera29.2▲ +1.7
94Ovrload28.5▼ −14.8
95Naked Wines28.5▼ −6.1
96St Eval28.3▼ −0.5
97Artah28.3▲ +4.4
98Union Roasted27.6▲ +1.3
99Fifth Ray26.9▲ +3.1
100Raging Bull24.1▲ +1.4
101Drink Oshun23.8▲ +4.4
102Naturalmat23.3▲ +0.7
103Tom Raffield22.9▲ +2.0
104All Plants22.6▲ +0.3
105Nothing Fishy22.4▲ +3.4
106Hiut Denim22.2▲ +2.3
107Fourth Element21.0▲ +0.9
108Y1 Sport19.9▲ +1.2
109Homethings19.6▼ −2.1
110SULT16.1▼ −0.1
111Stimz15.90.0
112Wild Science Lab15.1▼ −0.7
113Myo Master12.8▼ −0.8
114Trakke11.7▲ +0.2
115Vetwell Scientific7.6▲ +1.2
116Wildsmith Skin7.6▲ +0.3
1Gymshark85.6▼ −0.7
2Fussy83.4▲ +1.1
3Medik881.7▲ +0.4
4Nutrition Geeks79.6▲ +2.2
5Tala79.3▲ +2.0
6Huel79.3▼ −2.0
7Bloom & Wild78.9▲ +5.7
8Loop Earplugs77.7▼ −0.3
9Voy75.4▲ +1.8
10Abbott Lyon74.1▼ −0.1
11TRIP Drinks71.8▼ −1.7
12HexClad71.4▲ +2.0
13Gousto70.0▲ +3.3
14Noted Aromas69.8▲ +3.6
15Skin & ME69.6▲ +1.3
16Ancient & Brave69.2▲ +2.0
17Smol69.0▲ +4.9
18Trinny London68.9▲ +0.8
19SURI68.4▲ +3.3
20Wonderbly67.9▲ +2.0
21Monica Vinader67.4▼ −11.9
22Purdy & Figg66.8▲ +1.8
23Pooch & Mutt66.6▼ −1.0
24Wild Dose66.1▼ −2.0
25Who Gives A Crap66.0▲ +4.1
26Wild65.7▼ −9.1
27Humantra62.7▲ +2.3
28YuMove62.4▲ +1.1
29Numan62.0▲ +5.7
30Frive61.5▼ −0.5
31Oddbox61.0▼ −3.1
32PureSport60.0▲ +0.6
33Horace59.4▼ −0.9
34IM858.5▲ +1.8
35Piglet in Bed57.3▲ +0.9
36Dash Water56.3▼ −0.7
37Mindful Chef55.5▲ +3.1
38BeautyPie55.0▼ −0.5
39Heights54.4▲ +15.0
40Absolute Collagen54.2▲ +3.0
41Lick Paint53.9▲ +4.5
42Percival53.6▼ −8.8
43Form Nutrition53.4▲ +5.5
44Grind Coffee52.9▼ −5.7
45Neom52.9▼ −9.9
46Soho Home52.2▼ −13.0
47Hair Syrup51.6▲ +2.9
48Cadence51.3▼ −1.7
49Nobody's Child51.0▲ +1.3
50Tonic Health50.9▲ +3.9
51Spacegoods50.3▲ +1.1
52MORI49.6▼ −3.1
53Mother Root49.0▲ +18.5
54Candy Kittens48.9▲ +1.4
55Juicy Couture47.9▲ +5.1
56Craft Gin Club47.2▲ +2.6
57Nuovva47.2▲ +19.1
58Freddie's Flowers46.9▲ +1.8
59Qomfort45.3▲ +1.2
60Bella & Duke45.2▼ −7.7
61Pip & Nut44.8▲ +4.6
62Surreal44.8▲ +3.6
63Tropic Skincare44.5▼ −0.8
64Bird & Blend44.4▼ −0.5
65Celtic & Co44.2▲ +1.1
66Bob43.9▲ +7.2
67Bound43.5▼ −0.4
68Kat Kin42.7▼ −0.9
69Damson Madder41.4▲ +3.6
70Years41.4▼ −14.0
71Wax London41.3▼ −6.8
72PerfectTed40.0▼ −0.2
73Marleybones40.0▲ +12.7
74Hunter Boots39.4▲ +0.9
75Eleat38.1▲ +2.1
76LuckySaint37.1▲ +6.3
77Bower Collective37.0▼ −1.5
78Stories & Ink36.2▲ +1.3
79Scandibørn36.0▲ +1.7
80Elle Sera36.0▼ −1.0
81Nkuku35.4▼ −0.3
82Make Waves35.4▲ +0.7
83Vieve35.0▲ +1.7
84Frugi34.1▼ −5.1
85Alyve34.0▼ −0.4
86Tallow & Ash33.3▼ −15.1
87Forthglade33.3▼ −1.6
88Field Doctor33.1▲ +1.2
89Cowshed31.1▲ +0.2
90AKT31.0▲ +0.7
91Oliver Sweeney30.2▲ +1.0
92Dirtea29.7▼ −0.8
93Fera29.2▲ +1.7
94Ovrload28.5▼ −14.8
95Naked Wines28.5▼ −6.1
96St Eval28.3▼ −0.5
97Artah28.3▲ +4.4
98Union Roasted27.6▲ +1.3
99Fifth Ray26.9▲ +3.1
100Raging Bull24.1▲ +1.4
101Drink Oshun23.8▲ +4.4
102Naturalmat23.3▲ +0.7
103Tom Raffield22.9▲ +2.0
104All Plants22.6▲ +0.3
105Nothing Fishy22.4▲ +3.4
106Hiut Denim22.2▲ +2.3
107Fourth Element21.0▲ +0.9
108Y1 Sport19.9▲ +1.2
109Homethings19.6▼ −2.1
110SULT16.1▼ −0.1
111Stimz15.90.0
112Wild Science Lab15.1▼ −0.7
113Myo Master12.8▼ −0.8
114Trakke11.7▲ +0.2
115Vetwell Scientific7.6▲ +1.2
116Wildsmith Skin7.6▲ +0.3
LB·116 Composite · 116 brands · seven signals
The market opens
46.52
● Vol. 001 · opening reading
Every score, low → high · the white bin is the market
★ №1 Gymshark
market average46.80
7every one of the 116 scored brands, low → high86
The field today
All 116 brands, scored today across seven signals. Week-on-week movement begins with next week’s compile.
Tops the board
Gymshark
85.6№1
The median
Qomfort
45.3№59
Trails the field
Wildsmith Skin
7.6№116
Leading the pack
Lick Paint
Fastest site
Gymshark
Biggest following
IM8
Most ads live
Overview
The Lifeblood Index measures the discoverability of DTC brands. Seven signals — Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand and Site Performance — are captured weekly as 1,400+ indicative data points from public API sources, each weighted, blended and normalised into a score out of 100, then aggregated into a final composite score. All constituents are assessed on identical inputs, with no data supplied by the brands themselves. The Index score is illustrative only and not in any way reflective of commercial performance.
“The opening reading. 116 British brands scored across seven signals, compiled from the public record. Gymshark tops the board at 85.6. The market prints at 46.80 — and from next week, it starts to move.” — The Compilers, at
The rankings.
116 of 116Brand
1GymsharkElsewhere · Apparel85.6
2FussyElsewhere · Beauty & Personal Care83.4
3Medik8Elsewhere · Beauty & Personal Care81.7
4Nutrition GeeksElsewhere · Health & Supplements79.6
5TalaElsewhere · Apparel79.3
6HuelElsewhere · Food & Beverage79.3
7Bloom & WildElsewhere · Home & Lifestyle78.9
8Loop EarplugsElsewhere · Health & Supplements77.7
9VoyElsewhere · Health & Supplements75.4
10Abbott LyonElsewhere · Jewellery & Accessories74.1
11TRIP DrinksElsewhere · Food & Beverage71.8
12HexCladElsewhere · Home & Lifestyle71.4
13GoustoElsewhere · Food & Beverage70.0
14Noted AromasElsewhere · Beauty & Personal Care69.8
15Skin & MEElsewhere · Beauty & Personal Care69.6
16Ancient & BraveElsewhere · Health & Supplements69.2
17SmolElsewhere · Home & Lifestyle69.0
18Trinny LondonLondon · Beauty & Personal Care68.9
19SURIElsewhere · Health & Supplements68.4
20WonderblyElsewhere · Baby & Child67.9
21Monica VinaderLondon · Jewellery & Accessories67.4
22Purdy & FiggElsewhere · Home & Lifestyle66.8
23Pooch & MuttElsewhere · Pet Care66.6
24Wild DoseElsewhere · Health & Supplements66.1
25Who Gives A CrapElsewhere · Home & Lifestyle66.0
26WildElsewhere · Beauty & Personal Care65.7
27HumantraElsewhere · Health & Supplements62.7
28YuMoveElsewhere · Pet Care62.4
29NumanElsewhere · Health & Supplements62.0
30FriveElsewhere · Food & Beverage61.5
31OddboxElsewhere · Food & Beverage61.0
32PureSportElsewhere · Health & Supplements60.0
33HoraceElsewhere · Beauty & Personal Care59.4
34IM8Elsewhere · Health & Supplements58.5
35Piglet in BedElsewhere · Home & Lifestyle57.3
36Dash WaterElsewhere · Food & Beverage56.3
37Mindful ChefElsewhere · Food & Beverage55.5
38BeautyPieElsewhere · Beauty & Personal Care55.0
39HeightsElsewhere · Health & Supplements54.4
40Absolute CollagenElsewhere · Health & Supplements54.2
41Lick PaintElsewhere · Home & Lifestyle53.9
42PercivalLondon · Apparel53.6
43Form NutritionElsewhere · Health & Supplements53.4
44Grind CoffeeElsewhere · Food & Beverage52.9
45NeomElsewhere · Home & Lifestyle52.9
46Soho HomeLondon · Home & Lifestyle52.2
47Hair SyrupElsewhere · Beauty & Personal Care51.6
48CadenceElsewhere · Health & Supplements51.3
49Nobody's ChildLondon · Apparel51.0
50Tonic HealthElsewhere · Health & Supplements50.9
51SpacegoodsElsewhere · Health & Supplements50.3
52MORIElsewhere · Baby & Child49.6
53Mother RootElsewhere · Food & Beverage49.0
54Candy KittensElsewhere · Food & Beverage48.9
55Juicy CoutureElsewhere · Apparel47.9
56Craft Gin ClubElsewhere · Food & Beverage47.2
57NuovvaElsewhere · Home & Lifestyle47.2
58Freddie's FlowersElsewhere · Home & Lifestyle46.9
59QomfortElsewhere · Apparel45.3
60Bella & DukeElsewhere · Pet Care45.2
61Pip & NutElsewhere · Food & Beverage44.8
62SurrealElsewhere · Food & Beverage44.8
63Tropic SkincareElsewhere · Beauty & Personal Care44.5
64Bird & BlendElsewhere · Food & Beverage44.4
65Celtic & CoElsewhere · Apparel44.2
66BobElsewhere · Beauty & Personal Care43.9
67BoundElsewhere · Apparel43.5
68Kat KinElsewhere · Pet Care42.7
69Damson MadderElsewhere · Apparel41.4
70YearsElsewhere · Pet Care41.4
71Wax LondonLondon · Apparel41.3
72PerfectTedElsewhere · Food & Beverage40.0
73MarleybonesElsewhere · Pet Care40.0
74Hunter BootsElsewhere · Apparel39.4
75EleatElsewhere · Food & Beverage38.1
76LuckySaintElsewhere · Food & Beverage37.1
77Bower CollectiveElsewhere · Home & Lifestyle37.0
78Stories & InkElsewhere · Beauty & Personal Care36.2
79ScandibørnElsewhere · Baby & Child36.0
80Elle SeraElsewhere · Health & Supplements36.0
81NkukuElsewhere · Home & Lifestyle35.4
82Make WavesElsewhere · Beauty & Personal Care35.4
83VieveElsewhere · Beauty & Personal Care35.0
84FrugiElsewhere · Apparel34.1
85AlyveElsewhere · Health & Supplements34.0
86Tallow & AshElsewhere · Home & Lifestyle33.3
87ForthgladeElsewhere · Pet Care33.3
88Field DoctorElsewhere · Food & Beverage33.1
89CowshedLondon · Beauty & Personal Care31.1
90AKTElsewhere · Health & Supplements31.0
91Oliver SweeneyElsewhere · Apparel30.2
92DirteaElsewhere · Health & Supplements29.7
93FeraElsewhere · Apparel29.2
94OvrloadElsewhere · Health & Supplements28.5
95Naked WinesElsewhere · Food & Beverage28.5
96St EvalElsewhere · Home & Lifestyle28.3
97ArtahElsewhere · Health & Supplements28.3
98Union RoastedElsewhere · Food & Beverage27.6
99Fifth RayElsewhere · Health & Supplements26.9
100Raging BullElsewhere · Apparel24.1
101Drink OshunElsewhere · Health & Supplements23.8
102NaturalmatElsewhere · Home & Lifestyle23.3
103Tom RaffieldElsewhere · Home & Lifestyle22.9
104All PlantsElsewhere · Home & Lifestyle22.6
105Nothing FishyElsewhere · Pet Care22.4
106Hiut DenimElsewhere · Apparel22.2
107Fourth ElementElsewhere · Apparel21.0
108Y1 SportElsewhere · Health & Supplements19.9
109HomethingsElsewhere · Home & Lifestyle19.6
110SULTElsewhere · Health & Supplements16.1
111StimzElsewhere · Home & Lifestyle15.9
112Wild Science LabElsewhere · Beauty & Personal Care15.1
113Myo MasterElsewhere · Health & Supplements12.8
114TrakkeElsewhere · Apparel11.7
115Vetwell ScientificElsewhere · Pet Care7.6
116Wildsmith SkinElsewhere · Beauty & Personal Care7.6
How the score works.
1
Seven signals, measured weekly
Meta Ads, AI Visibility, Organic Visibility, Trust Score, Social Community, Brand Demand and Site Performance — compiled from the public record. No brand submits its own numbers.
2
Weighted into one score
Each of the seven signal scores is the result of multiple blended data points pulled from public APIs, weighted and pressed into a single score out of 100.
Overall = .35·META + .15·AIV + .13·ORG + .10·TRU + .12·COM + .10·DMD + .05·SPD
3
The market re-prices
Every week the 116 brands re-rank in public. Winners climb. Sleepers slide. Nobody hides.
What counts.
Method v0.1 · captured 25 September 2026Who's eligible
- UK-registered, selling direct to consumers online.
- Trading for at least twelve months under the current brand.
- Site performance is measurable — real-visitor field data where traffic allows, lab audits otherwise.
- Publicly measurable on all seven signals, with no data supplied by the brand.
What gets you removed
- Ceases trading, is acquired, or moves away from direct-to-consumer.
- Falls below the coverage threshold on more than two signals.
- Asks to be removed — we will always honour it, and say that we have.
Where we stand
- No brand pays to be listed, and no brand can pay to move.
- Scores are compiled from the public record only; nothing is self-reported.
- Lifeblood clients are marked in the table and scored identically.
No Lifeblood client appears in this edition. If one ever does, it will carry a Client tag in the table above. Spotted something wrong? Corrections go to growth@wearelifeblood.com and we publish them.
Free listing audit
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We’ll price you against all 116 constituents across six growth signals — free, no obligation, occasionally humbling.
Request your scoregrowth@wearelifeblood.com · replies within one working week