Writer

Josh Fletcher

Founder & MD

Josh founded Lifeblood to give high-potential DTC and subscription brands a genuine alternative to the legacy agency model. He leads the company's growth strategy and methodology, and has taken brands from a standing start to eight figures.

1 story

Meta Ads for DTC brands: inside the multi-stage architecture powering ad ranking and sequencing.

In August, Meta's engineers published the blueprint for how every ad on its platforms is ranked. Almost nobody in the industry read it.

24 August 2026