Writer

Jack Paull

Head of Media Buying

Jack leads Lifeblood's media buying across paid social and paid search. He pairs commercial rigour with a data-led, experiment-driven approach that makes every advertising pound work harder for our partners.

1 story

The 5 counter-intuitive quirks of Meta Ads - and what to do about them.

In performance marketing, the honest answer to almost everything is "it depends". Five counter-intuitive quirks of Meta's machine that punish instinct, reward patience, and quietly decide the P&L.

25 August 2026